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PARADISE OUTDOOR LIVING

CASE STUDY

TRANSFORMING PROFITABILITY FOR A CUSTOM POOL BUILDER IN OKLAHOMA

OVERVIEW

In October 2024, Nsight Performance Group began a full-scale engagement with a Custom Pool Builder in Oklahoma, a luxury residential and commercial pool design and construction company. The client’s operations, marketing, and financial performance were fragmented, with unclear profitability and inconsistent lead generation. Within 12 months, Nsight’s comprehensive involvement—spanning marketing strategy, financial analysis, process implementation, and operational oversight—produced a complete turnaround in growth, visibility, and profitability.

DIGITAL AND BRAND FOUNDATION

Nsight rebuilt the company’s online presence through a new website, buildmyparadise.com, designed for conversion and local SEO dominance. Key improvements included a mobile-optimized, visually rich design, targeted SEO campaigns, and integration of lead capture tools. Nsight also unified and managed all social media channels including Facebook, Instagram, YouTube, and TikTok, creating cohesive branding and high engagement rates across platforms.

OPERATIONAL AND FINANCIAL IMPROVEMENTS

Prior to Nsight’s engagement, the company faced inefficiencies in project tracking and pricing strategy. Financial analysis from Q3 2024 revealed modest profitability, but by Q3 2025, Nsight had helped the company more than double net income.

KEY DRIVERS OF GROWTH

• Implemented job costing and profitability tracking

• Developed standardized sales and quoting processes

• Created marketing ROI dashboards to optimize ad spend

• Improved vendor pricing and labor efficiency

• Introduced quarterly forecasting and profitability modeling

THE NSIGHT ADVANTAGE

The results demonstrate Nsight’s holistic business transformation model—connecting marketing, operations, and financial strategy. Through collaboration and data-driven insight, Nsight helped the Oklahoma-based pool builder grow from a small contractor into a scalable, high-margin enterprise prepared for expansion. Visit nsightperformancegroup.com to learn more about how Nsight helps companies scale profitably through Fractional CMO and CFO services.

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