SPARKIE ELECTRIC
CASE STUDY
IGNITING A 223% REVENUE SURGE FOR SPARKIE ELECTRIC
OVERVIEW
Known for their integrity and reliability, the company built a strong local reputation but struggled with operational consistency and scalability prior to partnering with Nsight Performance Group. Due to low revenue in 2024 the company was unsure of long term sustainability and questioned the viability of their business model.
CHALLENGE
By mid-2024, Sparkie Electric faced several key business challenges:
● Lack of structured operational processes — Job progression, scheduling, and billing workflows were not standardized.
● Limited visibility into profitability by job or department.
● Sales opportunities were inconsistent, relying primarily on inbound calls and referrals.
● P&L accountability was missing, with limited reporting or budget-to-actual awareness.
Despite steady demand, these inefficiencies capped growth potential and reduced overall margins.
NSIGHT PERFORMANCE GROUP ENGAGEMENT
In August 2024, Sparkie Electric engaged Nsight Performance Group to provide fractional operational, financial, and sales leadership.
The Nsight team focused on three primary areas:
1. Operational Process Optimization
○ Standardized the job workflow inside Housecall Pro from estimate to invoicing.
○ Implemented inventory and tool tracking to reduce loss and overpurchasing.
○ Created a management cadence for job reviews, scheduling, and technician accountability.
2. Sales Process Development
○ Built a repeatable outbound and follow-up process for new customer inquiries.
○ Installed technician-driven upsell scripts for higher conversion and ticket averages.
○ Introduced service tracking and reporting dashboards for weekly review.
3. Financial & P&L Accountability
○ Developed departmental P&L reviews and KPIs.
○ Instituted monthly financial review calls to align on expenses, gross margin, and profitability trends.
○ Reworked pricing and labor allocation to ensure target net margins per job were met.
4. Digital Presence & Visibility
○ Nsight re-skinned the website and created a brand guideline to professionalize the client and public facing assets
○ Created a stronger Google Business Profile to give more information to the consumer
○ Began Local Service Ads and Social Media ads with high ticket items (generators)
RESULTS
Over the course of one year (Q3 2024 – Q3 2025), Sparkie Electric achieved measurable operational and financial improvements.
Additional performance indicators:
● Job completion efficiency improved by 35%, reducing scheduling conflicts.
● Upsell conversion rate increased by 42% following sales process training.
● P&L accountability improved dramatically — each manager now reviews profitability monthly.
CLIENT TESTIMONIAL
“Nsight Performance helped us move from a reactive company to a proactive, growth-oriented business. We now understand where every dollar goes, how to drive profit, and how to scale without chaos. Their team didn’t just advise — they built processes that work.”
— Owner, Sparkie Electric
FORECAST AND OUTLOOK
The company is poised to 3X sales in 2026 with a greater emphasis on expanding marketing channels, increasing employee headcount to match sales performance and further reduce cost of goods by negotiating with suppliers for volume purchase discounts. These strategies will further expand the company’s net profitability margins and drive more expansion opportunities for the business.
CONCLUSION
Sparkie Electric’s partnership with Nsight Performance Group demonstrates how small service-based companies can achieve rapid, sustainable growth through structured process improvement and disciplined financial management.
By combining sales process alignment, operational discipline, and data-driven accountability, Nsight positioned Sparkie Electric for long-term scalability — without sacrificing quality or culture.
